so soft so smooth
so soft so smooth
VDC MFADT FALL’14 - MIDTERM
"some existential blabbing to le crush"
Based on Ethan Hawke’s performance as Jesse in Richard Linklater’s BEFORE SUNRISE (1995).
Notes on the typography:
Inconsolata Medium - “problem”, “scattered”
I see a “problem” as something structured and solvable - pretty much like an error in a computer/machine. Inconsolata Medium is a common font used for computer coding. “scattered” has the same font because I think it’s something that happens organically, yet systematically - people move and settle themselves at places for a reason.
Bebas Neue Regular - “reincarnation”, “individual”, “unique”, and all the numbers
"reincarnation" is both a spiritual and contemporary belief. So I combined a modern, robust type with an increasing kerning between the letters to emphasize the interplay between spiritual/dreamy and real-time/reality.
Daniel Regular - “okay, alright. Um…”, “the past lives”, “an eternal soul”, “soul”, “modern souls”, “split”, “walking”
I used this font for words that define us as a human being, yet are very abstract and vague at the same time - after all, only humans are capable of assigning meanings and questions to things like “past lives” and “souls”. The hand-writing font feels light and improvised, which emphasizes the “free” flowing souls walking around on this planet.
Adobe Garamond Pro - the remaining text
This font works well for the overall feel to this story; it’s classic and clean, which I think conveys the simplicity and romance of the original story very well.
some existential blabbing to le crush
This is to be the next biggest holiday.
invasion of the pikachus
redesign for Milk Magazine’s Kirin Ichiban sponsored cover